Marketing & Asset Company

Monday, May 21, 2018

Counselling Aimed at Company Investigations and Commercial Information

What is important for every subject who intends to produce, propose and sell their products, services and/or develop any activity in Brazil is have its own trademark registered at the local Register Office in order to avoid mala fides actions. We recall your attention on the fact that Brazil did not undersign the protocol of Madrid so the possible "Trademark Registration" done in Italy is not valid in Brazil where it requires a specific local deposit. Bright Business Consulting LLP sets itself as the ideal company, on the one hand to cope with a deposit process and on the other hand to carry out a preliminary market research with suitable "Warranty & Assistance" thus finding suitable commercial information useful to identify the possible existence of similar trademarks that might somehow hinder the registration of your own.

These are the main types of contract,where Bright Business Consulting LLP introduces itself as suitable partner for the planning and drawing up,  arranged for the specific circumstance:

DISTRIBUTION

Efficient development of the sale channel and commercial agency:

  • Contract of agency and distribution.
  • Contract of commercial agency.
  • Contract of franchising.
  • Contract of international sale.
  • Contract of drop shipping.
  • Advantages: low risk for the company – no investment costs.
  • Risks: high import costs – no commercial strategy.

Considered the great extension of Brazil it is important to be cautious in appointing tasks, contracts, to be the sole distributor of their own products and services on the whole Brazilian territory.

Normally a widespread commercial network allows to achieve better results.  In both circumstances it is wise to develop preparatory company investigations, useful to collect commercial information useful both to evaluations and to the possible  contract planning and drawing up.

COMMERCIAL COMPANY

Strategic and operative and company management:

  • Advantages: direct presence on the ground – direct analysis of the market – management of the commercial policies – reasonable costs.
  • Risks: high import costs - logistics – long times.

A commercial company allows to achieve excellent results being this the right compromise for a foreign company that wants to know and test a new market, an accurate "Business Plan" , so it is the main document to refer. Yet is good to develop preliminary commercial investigations, useful to collect commercial information necessary to ascertain if the choice of starting up a mere commercial unity is extenuating or winning according to the case, thus pursuing the planning or the drawing up of contracts suitable to the specific case.

THE PRODUCTION COMPANY

Management and customer support in all the stages of the process, from searching the suitable premises to production and product distribution:

  • Selection of the suppliers and machinery purchase.
  • Financial resources.
  • Public financing to various levels.
  • Human resources.
  • Computer and management organization.
  • Advantages: better competitiveness – abolition of customs barriers – reduced feedback times- widening of the market and of the catalogue – organization management – drastic remedy.
  • Risks: high investments - organization management - drastic remedy.

Considered the great extension of Brazil, the division of the Country into "Federal States" the opportunities of access to credit, to financing and "Tax Concessions" are different among the several regions. This requires that some States in Brazil facilitate some production more than other ones. On the other hand, it is necessary to start a preliminary investigation activity, useful to collect commercial information, aimed at ascertain which region is the most convenient one to settle one’s own production unity, from here going on for all the steps up to the planning and drawing up of contracts suitable to the specific case.

JOINT VENTURE

Consolidated skills in identifying the winning features for a successful partnership are:

  • Company share acquisition.
  • Definition of strenght relationships.
  • Definition of common purposes.
  • Exit strategy.
  • Licensing with the head office.
  • Advantages: reduced times of penetration – defined commercial channel – abolition of the customs barriers.
  • Risks: difficulties in the management – choice of reliable partners - know how risk – control.

It is opportunity that somehow turns out to be the best choice as it allows to collaborate among the involved parties by joining their mutual skills and abilities, thus achieving success or lack of success, that are caused by trivial reasons: it is therefore useful to balance this kind of partnership, drafting written and clear  business plans. To this extent it is necessary to develop preliminary company investigations aimed at collecting the  commercial information necessary to ascertain whether the patner selections that must apply to a "Joint Venture", thus planning and drawing up contracts  suitable to the specific case.

Being the "Company Investigations and Commercial Information" neuralgic issues and strategic to a business, through established  synergies, as well as directly through specific expertise gained in the area, Bright Business Consulting LLP takes the customer to a careful structuring of the business, or rationalization of the same. Bright Business Consulting LLP is also the creator and author of -  Park of European Excellence Project  (PEE PROJECT) -, a project aimed at "Contact, Support and Business in International Markets" with particular attention and specific skills to Brazil, so that valid arguments become real opportunities for the company.

Company Formations In Brazil

Practices For Visa Permanent

Deposit & Trademark Registration In Brazil

Emerging Markets

bannermap

Park European Excellence - PEE

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Bright Business Consulting LLP
58/60 - Kensington Church Street
LONDON - UK - W8 4DB 

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